Creative execution has the largest impact on response rate and customer conversion in a response focused advertising campaign. If your creative is a dud, then your campaign will follow suit. Which is why it’s especially important to develop your concepts with an experienced creative team who understands that brand building and customer acquisition are not mutually exclusive.
Graphite Films’ uses creative teams with big brand agency backgrounds infuses them with our proprietary sales logic. This allows us to create concepts that resonate with customers on both an emotional and rational level.
Having produced more than 2,500 spots for TV. Graphite Films’ spots are seen by millions every day. Led by our Director of Production, Diana Zaslaw, our experienced production team creates beautiful yet cost-effective creative for clients in a wide range of industries, from finance and medical devices to beauty and fashion.
Graphite Films keeps the entire production in-house, which eliminates third-party markups and streamlines the process. This enables the delivery of multiple high-quality commercials on time and on budget. The entire production process from briefing to on-air typically takes eight weeks but can be expedited when necessary.
In the age of content, you can never have enough videos spreading your message and engaging your audience. Digital videos are a great way to do product demonstrations, tell stories related to your brand, and highlight customer testimonials.
MOTION GRAPHICS / ANIMATION SPOTS
In addition to live action shoots, we have the ability to quickly and cost-effectively create spots driven by motion graphics and animation. Although visually limited, these spots are great for testing messaging variations and customer acquisition campaigns. They may include the client’s existing footage or stock footage, however it is not necessary.
TRAINING AND CORPORATE VIDEOS
Training and corporate videos are excellent options for informational communication with customers or within a large company. After a production planning phase, we will execute a shoot in the company office. This shoot can include but is not limited to: B-roll, employee interviews, internal announcements, and corporate training.